"What a joy it has been to work with Caroline recently. She has blown us away with her incredible ability to take a flaky client brief and develop it into some of the best copy we have come across. Her innate ability to create the right tone and content for our website, within a tight deadline, has helped us deliver what we believe is a a truly great website. What pleased us most about Caroline's service was her ability to take a fashion-based technology-lead product and create copy that will appeal to the youth market, in a fresh, vibrant tone that was spot-on for our target audience.
"Ignore the importance of 'copy' at your own peril - copy sells!"